March 25, 2013 09:02 PM CDT
How Not To Hide a Cache Part 2
Commercialism and AgendasAuthor: Wis Kid. 713 Reads
Have you ever found a cache that promoted local businesses? How about one exhorting you to donate to a charity, support a political cause, or pray for a sick person? Well, you should understand that all of these represent a violation of the guidelines.
Here is what the guidelines say:
Cache listings perceived to be posted for religious, political, charitable or social agendas are not permitted. Geocaching is intended to be an enjoyable, family-friendly hobby, not a platform for an agenda. Cache pages cannot require, and should not strongly encourage, the placement of new caches. This is considered an agenda and the listing will not be publishable.
They also say this:
Cache listings perceived as commercial will not be published. A commercial cache listing has one or more of the following characteristics:
This seems like a whole lot of legalese, so, let me try to clarify it a bit. To keep it simple, your cache page should be about the cache and the area that it is located. The exception to that is if you place your cache in the parking area of a business, charity, etc. In those cases, you should not write about the surrounding businesses, etc. Simple, eh?
So, why does Groundspeak have this guideline? You need to remember that geocaching.com is a commercial website that sells advertising as a revenue stream. If your local ice cream shop or burger joint wants to advertise on it, the website is more than happy to sell them advertising. Now, I hear you saying, “OK, what about charities and such? Surely Groundspeak would want to help out these worthy causes!” The reality is that for every cause that someone supports, there is someone else who feels the cause is not worthy and should not be promoted. The website wants to neutral with regard to all of these situations.
Here are some examples of things we see that we cannot publish:
There are a few gray areas which occasionally come up.
To summarize, you need to avoid any sort of promotion or solicitation in your cache description. Keep your cache page about the cache page and the location to avoid issues.
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