What's up with the Dodge commercial?

Posted: Wed Aug 11, 2010 5:33 pm

There is a Dodge commercial where a monkey pushes a detonator switch to blow out confetti. Recently it's become an 'invisible monkey.' What's up with that?

Posted: Wed Aug 11, 2010 5:53 pm

Dexter got his hands on the monkey............. Twisted Evil

Posted: Wed Aug 11, 2010 7:19 pm

glorkar wrote:

There is a Dodge commercial where a monkey pushes a detonator switch to blow out confetti. Recently it's become an 'invisible monkey.' What's up with that?

We don't have a clue. We were thinking it was just us that didn't get it.

Posted: Wed Aug 11, 2010 7:42 pm

From the start of a discussion here, it seems a bit 'buzzy'.

Found this on a reputable(?) blog: http://www.unlikelywords.com/2010/08/11/no-wait-theres-an-invisible-monkey/

Quote:

“No, wait, there’s an invisible monkey.”
<Video>
PETA asked Dodge to take the chimp out of their Tent Event commercial, so they took the chimp out of their Tent Event commercial. If this was a viral ploy to get me to share their ad, I appreciate it even more. This is how you win, folks.

Posted: Thu Aug 12, 2010 10:21 am

I've also seen a tent event commercial where there is a preacher, preaching the word of Dodge, where the car appears to be God. Kinda surprised that one hasn't had loads of issues!

Posted: Thu Aug 12, 2010 11:07 am

Seems like Dodge is building a new image, which usually means a new ad agency................quick search shows a Bingo. Earlier this year they switched to the agency that coined "Just Do It!"

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Dodge Signs Hipster Ad Agency Wieden + Kennedy
By Edward Niedermeyer on January 7, 2010

Of all of Chrysler Group’s branding conundrums, the de-Ram-ified Dodge brand has got to be one of the toughest ones. Without the truck-based image or styling, Dodge is a brand without a purpose, and Dodge CEO Ralph Gilles brought little to his brand presentation at Chrysler Group’s five-year plan that would help explain what Dodge is or why consumers should choose it. Other than more refined youthfulness and less rugged wisdom. Or something. Anyway, if Dodge is really to be “all things to all hip people” as the Autoextremist succinctly puts it, they sure picked the right ad agency. Wieden + Kennedy does hip like few others, having started with Nike’s “Just Do It” and taken off from there. As the ad above, and several other Honda spots prove, the guys knows how to bring some youthful enthusiasm to the otherwise staid, desperate world of car advertising. And goodness knows recent Chrysler Group advertising needs the help.

link http://www.thetruthaboutcars.com/dodge-signs-hipster-ad-agency-wieden-kennedy/

Posted: Thu Aug 12, 2010 1:29 pm

Dodge bowing to the wishes of PETA? I guess that just shows where the morals (or more appropriately the lack of morals) of many people have gone.