This topic contains 85 replies, has 36 voices, and was last updated by 
Team Black-Cat 16 years, 10 months ago.
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@Team Honeybunnies wrote:
In response to seldom’s and Cheezehead’s posts, I’m just going to have to respectfully disagree. Not on the matter of the merits of the logo, but purely by virtue of the fact that the logos were put to a vote of the membership. I voted, my favorite lost. I don’t think any of us want a board that makes decisions that are “in our best interests” and simply does what it wants. It’s the reason it was put to a vote. Arguing that our members were uninformed isn’t correct, because the “Washington issue” was discussed at that time. We all had ample time to peruse the information and make our decisions before voting.
Yes, this is absolutely correct. The Washington similiarity was a known fact prior to the vote.
After the vote, we checked with them, and the initial response was one of concern and the followup response was that it was not an issue with them. If they had a made an issue of it, we would have likely rejected the winning logo. But they did not, and their logo is not copyrighted, and neither is ours. And if you think about, some similiarity would be expected and almost inevitable, given the similiar mission.
zuma
I for one despise the new pepsi logo. man they messed up…
After thinking about the similarity point, I have to wonder: Is it a bad thing that State goecaching organization logo’s look alike? They are in fact similar organizations with similar goals. They are hobby organizations not corporate businesses. However, we could have done something to set it apart from the one it is similar to. We could have also done something to make the logo identify who we are.
What I think would have set this design apart from the one it is similar to would have been if we would have maintained the GPS and ammo box somehow that was on our prior logo to carry forward a bit of the feel of it. At a minimum, the GPS which is a major part of our hobby. Placement could have been almost right where it was on the old logo. Pick a spruced up new design for a GPSR that doen’t look “dated”. I am by no means an artist. However, I have worked on a logo project before in the corporate world and I think an artist could have worked on keeping the feel of the old logo, at least in part with the identity. That was probably not what was asked for because “the masses voted”. However, we did not ask for a Brown Wisconsin either (as pointed out by mr cheezehead I believe). Throwing a GPSr into the logo with the same lettering style and map style as what was passed in voting would probably would have only upset a handful of people who voted for this particular logo. It would have still kept the feel of the voted for logo AND kept part of our identity.
I do agree with one thing s|s commented on, that as part of this change, we have lost a bit of the identity of the group with this new logo — specifically, nothing Geocaching related at all is reflected in the new logo. Take away the wording under the letters WGA and you just leave people guessing what the G stands for. Golfers, Gardening, Geography, Gamers, Garage sale, Guppy, Gluestick… sorry got carried away.
I am going to double post this comment as there are multiple threads now..
@-cheeto- wrote:
I do agree with one thing s|s commented on, that as part of this change, we have lost a bit of the identity of the group with this new logo — specifically, nothing Geocaching related at all is reflected in the new logo. Take away the wording under the letters WGA and you just leave people guessing what the G stands for. Golfers, Gardening, Geography, Gamers, Garage sale, Guppy, Gluestick… sorry got carried away.
I have to disagree, If you didn’t know what geocaching was you probably would never find this website. Besides if you didn’t know what geocaching was the old logo would do nothing to help you understand what it’s about. I would think, what the heck is that weird green square box pac-man looking thing & a Ipod in front of WI and with that thought would still have no clue what geocaching was.
The new logo looks great and even though it may be somewhat similar to the Washington state logo they are similar organizations with very similar names so who really cares.
No offense to the original logo’s creator, but it’s about time the dated unprofessional looking logo gets replaced.
@-cheeto- wrote:
After thinking about the similarity point, I have to wonder: Is it a bad thing that State geocaching organization logo’s look alike? They are in fact similar organizations with similar goals. They are hobby organizations not corporate businesses. .
Yes, this is why I think the similiarity to Washington’s logo is a non-issue, especially since we took the time to contact them to get their view, and after expressing an initial concern, chose not to object.
As another example, I think the situation is analogous to if there was a Peace Lutheran Church in Eau Claire and a Peace Lutheran Church in Appleton and they independently developed logos for their church that turned out to be similiar. Both would likely have a dove and a cross, and they might even by chance use the same font and colors. Would it really matter? No, because they serve different groups of people. We have essentially the same situation here.
zuma
My 2 cents / comments …
1. While I’m seeing that Washington’s group has no plans of sueing us … I just can’t see a big potential that way, any way. The logo is just 3 letters of the alphabet and the outline of Wisconsin. Since when does Washington get exclusive rights to the alphabet, and I can’t see them reshaping Washington to look like Wisconsin. There’s just nothing so unique about Washington’s logo (and thus ours), to call in the lawyers over.
2. I too think having spent $100 and getting 20 variations to consider was not a lot of money … so no crime there either.
3. While the final result is not very high tech, as others have stated, I don’t see this as a big issue, from the big picture view of WI geocaching. While I feel for the most part the old logo was “just as good”, I’m ok with the new one, if for no other reason than it hits me as a bit bolder and more noticable.
4. One good thing about the new logo, I bet it prints well on shirts and hats. I think that should be a consideration with a logo. I’ve seen some really cool logos on paper/online that just don’t work well on clothing, due to the finer details.
well, i for one (newbie to the wga) failed to vote for my pick…….so no b%#$hing for me. i do hope that everyone can get past this issue and continue to enjoy caching though…..
in hindsight, there were some nice submissions, and i think everyone that made a contribution should be given an “attaboy” for their time and thought.
attaboy.
@zuma wrote:
We ended up with a logo as good as we could get
Putting aside all the issues of similarity, this is my main point of contention. Without seeing a host of great logo options, it’s hard for any of us to imagine the choices we might have had.
When we go through logo development with the company I work for, it is usually very difficult to pick from the top 5-10 contenders. We typically get 3-4 strong candidates from 3 to 5 designers depending on the scope of the project. It takes many rounds of discussion and evaluation to narrow it down to the top three for presentation.
In the case of this logo, we had just a few contenders for strong concepts and one of them, if it had gone through our evaluation process, would have been tossed out immediately.
From where I’m sitting, we could have managed this a ton better by following the suggestions of a number of members who are professionals in the filed which would have resulted in a choice among many logos even stronger and more communicative that this one is.
Everyone agrees that the process was not handled as well as it could have been. Few of the voting BOD members choose this as their favorite. In the end it came down to the choice of the body, who I’d suggest were not fully appreciative of the issues nor are exposed to logo creation and understand the process as well as those who do it for a living.
But, that’s the road we choose to travel, for many reasons and this is what we got. So, we will live with it whether we like it or not. However, you will not convince me that “this is as good as we could get” nor that the final choice was based on a strong logo design. It was based on majority rule.
BTW, so was electing W to a second term…
OK, this I hope is that last I have to say on the subject.
Google WGA……..Writers Guild of America,Windows Genuine Advantage,
Western Growers Association,Western Govoners’ Association………
I’m done!the old logo would do nothing to help you understand what it’s about. I would think, what the heck is that weird green square box pac-man looking thing & a Ipod in front of WI and with that thought would still have no clue what geocaching was.
Atleast the new logo has an outline of wisconsin on it.
You might think I am not fond of the new logo. That has never been part of anything I have said (other than how cruddy it looks on my home monitor… the brown is not right on that monitor nor is the green as compared to my high-end work monitor) As logo’s go, it’s not half-bad. It is much better “looking” than the (now) prior logo.
I do think that the prior logo made us look “toucy feely” (not outdated) and like a “club” or hobby group. The new logo loses the “touchy feely” and loses the “club” feeling (now it “feels” almost like a government letterhead item) and I still maintain that it lacks identity (and so does the new pepsi logo).
@Team Deejay wrote:
I would like to add one idea to this thread. When you post something in a WGA forum (or any other public forum), it would be good if you could avoid insults, sarcasm, inflammatory language, and accusations of incompetence, ignorance, malfeasance, or laziness against other members of the organization. For this forum to be effective, it is necessary that we all respect the opinions of those we disagree with. Remember that things put in writing will always lack the nuance that can be employed with “in person” communication. Anything you write that can be taken harshly will be taken harshly. It doesn’t matter that you meant something as a joke or were just being overly dramatic. People will take what you say literally. We are all friends here, and there is no reason be disrespectful.
Ditto, otherwise we’ll end up like GONIL. That’s not an insult, GONIL gets brutal so often, I don’t even check back there anymore unless I’m looking for info. I avoid their forums like the plague.
@redrusty wrote:
well, i for one (newbie to the wga) failed to vote for my pick…….so no b%#$hing for me. i do hope that everyone can get past this issue and continue to enjoy caching though…..
in hindsight, there were some nice submissions, and i think everyone that made a contribution should be given an “attaboy” for their time and thought.
attaboy.
After almost three pages-I agree with Red Rusty
I think the new logo looks fine. It can always be changed in the future if too many people object to it.
@cachelovskys wrote:
@Cheesehead Dave wrote:
I also don’t think our “new” logo should resemble other states. Here is the Washington State Logo…
Just my opinion
Here is just a quote to what I wrote in APRIL…voting started in June.
That being said, I just want to thank the board for all of their work on this. I have no problems with the logo, i think that putting the “newer” geocaching symbol in the middle of the state of wisconsin would have been a nice touch though.
I completely agree. The new Pepsi logo is stupid. But you know what, the cola tastes exactly the same.
I sit thankful that regardless of the opinions of quality of the new WGA logo, the “could have”s, “wish we did”s, and the “why didn’t we”s, we still have a great caching playground and it’s still just as fun to play and the social aspects of the game are just as enticing, despite some of the strong opinions expressed lately. 🙄
We have what? 1000 members? 2000? 5000? If we had 10,000 members, we’d still have 10,000 opinions. Perhaps none of us are 100% satisfied but we do have an updated logo and a close to this long awaited decision. I guess I’m thankful for that, though my opinion differed. And the cola still tastes the same 8)
Now get off your computer and go find some caches! That’s what we’re here for after all! Oh, wait, they’re all frozen. See you in May! 😉 Maybe that should have been the logo… a ammo box encased in a large chunk of ice! 😆
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