Look at it this way, Marc, they could have made the state yellow…if you’ve been around a farm, you know what I mean.
I’ll side with the minority of the BOD on this one. Well, actually I don’t know what their reasons were, but I’ll side with their vote.
To me, this logo looks old, staid, and tired. It reminds me of the old duo-tone newsletters I used to crank out for a client of mine more than 10 years ago before they made the “big upgrade” to full color.
The fact that it looks so similar to the Washington logo just adds to the “oldness” of this. And finally, if you take the text away and are just left with the graphic, it conveys nothing conceptually about geocaching.
I also hope we didn’t spend too much of the WGA budget for the designer on this one as well because, quite frankly, the original submitted version of this is nearly indistinguishable and, given the BOD decision, quite serviceable. Frankly, it looks like some simply took the original submission and clicked the little auto-color fill button over the state.
This is all a moot point, so let’s just look on the bright side. No one outside the WGA really gives a hoot about the logo anyway, and this is unlikely to catch anyone’s attention.
Yes, I know it reflected the majority vote of the referendum but, as Margaret Thatcher would say, “Consensus is the absence of leadership.”
On the Left Side of the Road...
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